Free tool • New for 2027
Every season that moves your sales, from Ramadan and Founding Day to National Day and White Friday, with expected dates and ready campaign ideas for each.
21 October to 31 December 2026expected date
Millions of visitors in the capital and heavy demand for restaurants, entertainment, hotels and delivery.
Start preparing 2 weeks before
Saturday, 12 December 2026
The last big sale of the year, with shoppers primed after White Friday.
Start preparing 3 weeks before
20 December to 31 December 2026
Holidays, travel and stock clearance, with strong intent for gifts and experiences.
Start preparing 2 weeks before
8 January to 16 January 2027
Families plan domestic trips, desert outings and activities, lifting demand for leisure and travel.
Start preparing 3 weeks before
8 February to 8 March 2027expected date
Saudi Arabia’s biggest consumer and advertising season. Late night phone use climbs and ad costs rise 30 to 60 percent.
Start preparing 6 weeks before
Monday, 22 February 2027
A public holiday that falls mid Ramadan this year, so blend the founding spirit with the Ramadan mood.
Start preparing 3 weeks before
27 February to 8 March 2027expected date
Peak buying of Eid clothes, gifts, perfume and sweets, with the year’s fiercest ad competition.
Start preparing 4 weeks before
9 March to 12 March 2027expected date
Holidays, family visits and demand for dining, leisure and travel, with the "Eid salary" landing around 28 February.
Start preparing 4 weeks before
Thursday, 11 March 2027
A national occasion without a day off, good for light content about pride and belonging.
Start preparing 1 week before
7 May to 15 May 2027expected date
Hajj lifts demand in Makkah, Madinah and Jeddah, and sacrifices, travel and gifts across the Kingdom.
Start preparing 4 weeks before
16 May to 19 May 2027expected date
A long break for schools and the public sector, with domestic and international travel and family gatherings.
Start preparing 4 weeks before
Sunday, 6 June 2027expected date
Not a public holiday, but a nice moment for fresh start messages.
Start preparing 1 week before
24 June to 21 August 2027
Travel, summer events and more free time, with slightly lower ad costs.
Start preparing 4 weeks before
24 June to 10 July 2027expected date
A sales season led by the big online marketplaces, with shoppers comparing prices.
Start preparing 3 weeks before
1 August to 22 August 2027
School starts 22 August, and the 27 July salary funds most school shopping.
Start preparing 4 weeks before
Thursday, 23 September 2027
A public holiday and long weekend, and one of the strongest seasons for engagement and sales.
Start preparing 4 weeks before
15 October to 31 December 2027expected date
It usually opens in October and draws visitors from across the Kingdom and the Gulf.
Start preparing 3 weeks before
Thursday, 11 November 2027
The start of the big sales season and a good test run before White Friday.
Start preparing 3 weeks before
20 November to 30 November 2027
The biggest ecommerce sale. White Friday is 26 November and Cyber Monday 29 November.
Start preparing 6 weeks before
Sunday, 12 December 2027
A second chance for those who missed White Friday and the year’s last sale.
Start preparing 3 weeks before
20 December to 31 December 2027
Closing the year and planning 2028 budgets; good for recap and thank you content.
Start preparing 2 weeks before
Pick 4 to 6 seasons that fit your business; do not chase every occasion. A restaurant focuses on Ramadan, the Eids and holidays; an online store on Ramadan, White Friday and 11.11; education on back to school and summer.
Government salaries land on the 27th of each Gregorian month, and spending rises in the days right after. When the 27th is a Friday it usually lands on Thursday, and a Saturday moves to Sunday. Schedule offers between the 27th and 30th, and note the 2027 "Eid salary" is expected on 28 February.
Ramadan, the Eids and the Islamic New Year follow the Umm al Qura calendar and can move a day or two with moon sighting. Some events such as Riyadh Season and Jeddah Season are announced close to the date, and we update the calendar as soon as they are.
Want to know the budget each season needs? Try the ad budget calculator, which lets you pick the season.
FAQ
Didn’t find it? Ask our AI assistant or message us on WhatsApp.
Ramadan 1448 is expected to start on Monday 8 February 2027 per the Umm al Qura calendar, possibly a day later depending on moon sighting. Eid al Fitr is expected around Tuesday 9 March 2027. Prepare Ramadan campaigns at least 6 weeks ahead.
Saudi National Day 97 falls on Thursday 23 September 2027, a public holiday that creates a long weekend from Thursday to Saturday.
White Friday is 26 November 2027, with offers usually running 20 to 30 November and Cyber Monday on 29 November.
Founding Day is Monday 22 February 2027 and falls around mid Ramadan this year, so blend its heritage feel with the Ramadan mood in content and offers.
For big seasons like Ramadan and White Friday start 6 weeks ahead: plan and offers, then ads and content, then testing two weeks before. For smaller occasions two to three weeks is enough.
Free tools
Online • replies instantly
The assistant can make mistakes. Confirm details with our team. · Continue on WhatsApp