Zeal MB: our media buying platform with AI Pilot

There are two parts: the ad budget you pay the platforms directly, and the fee for management and content. The ad budget depends on your goal and competitors, and you can estimate it yourself with our free ad budget calculator. Our fee depends on the channels and scope, and you get it clearly in a quote after a free consultation.

It depends on your goal. Snapchat and TikTok excel at reaching younger audiences with short video, Google captures people searching right now, and Instagram is strong for retargeting and visual brands. We start with a considered mix and shift budget to whichever platform delivers the lowest real acquisition cost.

Zeal MB is Zeal’s own media buying platform for running Snapchat, TikTok, Google and Meta campaigns in one place. It includes an AI Pilot that monitors performance, raises alerts and recommends budget moves, plus a live dashboard where clients track spend, ROAS and CPA in SAR.

There are two parts: the ad budget you pay the platforms directly, and the agency’s management fee. In the Saudi market some agencies charge around 10% of spend with a minimum of roughly SAR 500 to 600, while others use fixed packages. At Zeal you get a written quote after a consultation about your goals, channels and scope, and our fee is always kept separate from your ad spend.

Platform minimums are low: Snapchat starts at about US$5 a day, TikTok requires more than US$50 a day at campaign level, and Google has no fixed minimum. A useful budget, though, is one that gives the algorithm enough data to learn and lets you test creatives. Use our free ad budget calculator to estimate what your sector and goal need, then we can review the number with you.

Yes. We work with clients in Riyadh, Jeddah, Dammam, Khobar, Makkah, Madinah and the rest of Saudi Arabia and the GCC. Our team works fully remotely, with regular video meetings and visits when needed. In the campaigns themselves we target only the cities or districts you actually serve, so no riyal is spent on people outside your delivery area or branch reach.

Data arrives from day one, but costs usually settle after a learning and testing period of a few weeks, and clear improvement typically shows within the first two to three months. For example, a finance client’s cost per lead fell from SAR 41.49 to under SAR 2 within 3 months. Longer term, our clients have doubled their sales within 6 to 8 months on average, though that is not a guarantee.

Zeal MB is our in house media buying platform, bringing Snapchat, TikTok, Google and Meta into one place. Its AI Pilot monitors performance and suggests budget moves between campaigns, and our team reviews each suggestion before acting on it. You get a live dashboard in riyals showing spend, revenue and return at any time, instead of waiting for a monthly report.